The only thing sweeter than a cold popsicle on a hot summer day was the perfect popsicle-stained lips it left behind. Just in time to celebrate their 120th birthday, Popsicle released limited edition Popsicle Pouts lip oils* to relive and recreate those sweet summer memories now that you’re all grown up.
*Meant for lips, not tongues
We teased the launch across social media to get people hyped and the kits sold out with each new batch released.
The social posts hit on the nostalgia of the product and reminded people how much sweeter summer is with Popsicle.
The product was a hit with both moms and kids, who were able to create new memories with Popsicle all summer long.
